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A Holistic Approach To Using A Marketing Strategy Simulation
A Holistic Approach To Using A Marketing Strategy Simulation, Web Based on a strategy which combines the business simulation with the quot simulated environmental laboratory quot created by the exercise the new approach extends the use of MARKSTRAT from a marketing strategy simulation to 1 a management game 2 an intercultural communication exercise and 3 a global strategy game
Markstrat 2015 Team Kamikaze
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Web May 18 2013 nbsp 0183 32 Markstrat 2015 Team Kamikaze Paola Aulisa 1 8K views 26 slides Markstrat Simulation Game using Segmentation Targeting and Positioning Sharanya Ray 1K views 15 slides Strategic planning amp marketing Prashant Kumar 2 1K views 102 slides Henkel ppt Yinka Daramola 2K views 20 slides What s hot 20 Markstrat 2014 P amp g Sk Ii Case Report N3 Group B PDF SlideShare. Web MARKSTRAT is a complex marketing strategy game which invites five teams to compete with a portfolio of products in the consumer electronic markets However like most of the traditional business games MARKSTRAT is characterized by three unfortunate features a mono disciplinary approach a tendency for cultural blindness and an ethnocentric Web Dec 1 1987 nbsp 0183 32 Abstract The objective of this article is to analyze opportunities for research using simulations such as Markstrat More specifically the characteristics of the simulation that are essential for assessing its appropriateness as a research environment are
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